Adidas – London
This was a big campaign specifically to drive sales to adidas.com for social, digital and OOH. The strategy team analysed demographic data supplied by the client to target sales in local areas of London. The casting brief was written for this, with shoot locations sourced to be recognisable to local Londoner’s.
Sixteen different areas of London were selected for shooting. Seven adidas celebrity talent were cast, including four rapper’s, a poet, a boxer and a footballer. The areas that they were connected to for shooting - Peckham, Camden, Lewisham, Brick Lane, Bethnal Green, Canning Town and Forest Gate.
Nine areas of London selected for cast talent - Soho, Enfield, Bromley, Dagenham, Whitechapel, Greenwich, Islington, Hounslow and Croydon.
Researching and sourcing the director and photographer. Overseeing all production elements end to end. Client facing throughout for approvals at each stage. Managing timings and budget to reconciliation.
Directed by James Pearson Howes
Tracks from Nines ‘I see you shining’ and Ms Banks ‘Chat Mi Gyal’
Photography by James Pearson Howes & Theo Cottel
