Superdry – Summer or Nothing

Researching and sourcing a photographer to work alongside a Director, as part of an overall campaign shoot in South Africa, shooting TVC, stills and social elements. The photography required dedicated locations, time with the cast and a separate crew.
This campaign was for social, digital, POS, OOH and press.
Managing all retouching and design to work across all formats and social assets, including an image library of additional images for web usage. Client facing all approvals for final delivery, with timings and budget management to reconciliation.
Photography by James Pearson Howes
Retouching by Dippin Sauce
